Do not we all desire our webpage or website to rank on the very first Search Engine Results Page (SERP)? To accomplish this, all we need to do is to enhance our website to appear worthy of ranking well. But this can be a steady process in Search Engine Optimization and we do not want to wait. A simpler method is to utilize 'Black Hat SEO Techniques' to catapult into the top results of a SERP. And one such technique is masking in SEO. Let us discuss more.Cloaking in SEO is a method used to serve users material or details that is different from what exists to search engine crawlers (i.e. spiders or bots) to improve a site's online search engine rankings for certain keywords. What are the different types of masking and how is it done? User-Agent Cloaking: A user-agent is a program (a software application agent) that operates on behalf of a user. Example, a web browser serves as user-agent that brings site info on an operating system. When you type in a question, the web browser sends a code to the server that will distinguish/identify the user-agent. If the user-agent is identified to be a crawler, masked content is served. IP-based cloaking: Every user accessing a website has an IP address based upon their place and internet service. In this, the users are redirected to the wanted page through a page with great SERP ranking and high traffic volume. For this, you can use the reverse DNS records (readily available in the cPanel of your hosting business) to determine the IP address and set up.htaccess to redirect them. This is the most favored technique of cloaking. JavaScript masking: This occurs when users with JavaScript-enabled web browsers are served one version of the material while users who have JavaScript disabled (like search engines) are served another variation of a website. HTTP_REFERER cloaking: In this method, the HTTP_REFERER header of the requester is examined and based upon that, a cloaked or uncloaked version of the site is served. HTTP Accept-language header masking: This technique checks the HTTP Accept-Language header of the user and based upon the match outcome, a specific variation of the site is presented. In basic terms, if the HTTP Accept-Language header is of an online search engine, then a cloaked variation of the site is served. at are the common methods to execute cloaking in SEO?We understand Flash is not suggested as per SEO standards. However some websites can not prevent it. So rather than remaking the entire site in plain HTML, they produce content-rich webpages and supply them to search engine spiders and the flash pages to visitors.
A great SEO technique needs having a "TEXT to HTML ratio" that is as high as possible. Simply put, the web page need to have more text (content) as compared to your HTML tags. But if somebody is writing brief posts or posts, your text to HTML ratio will be very low. To prevent re-designing their website in such scenarios, individuals choose masking to satisfy SEO guidelines.
masking, what is cloaking, seo cloaking
masking, what is cloaking, seo cloaking
He even more discussed that if any site consists of a code that differentiates the Googlebot on the basis of the user representative or IP address, Google considers it as cloaking and might act against the website.
This answers our concern that there is no such thing as 'White Hat Cloaking' in Google's webmaster standards. So, do not be deceived if somebody tells you to attempt white-hat Cloaking.
What is Google's penalty for cloaking? The online search engine keeps updating their algorithm regularly and if you use masking, they will sooner or later discover it out and might permanently prohibit your website from being indexed. In fact, Google "blacklisted" a German cars and truck producer, BMW, for breaking its standards in February 2006. Should masking be performed in SEO? In the Search Engine Optimization (SEO) market, cloaking is thought about to be a black hat technique here that breaches Google's Webmaster Standards. If you ask us whether you ought to do masking to deceive crawlers and rank high, our response will be NO, search engines do not like to be tricked. Plus, your site is crawled multiple times utilizing different IP addresses and their complex and rigorous algorithm will spot masking on your website if you utilize it. Ensure to keep in mind the techniques we have discussed in this post to know what is thought about as cloaking by Google and what is not. Do let us understand your thoughts by including comments listed below.